_edited.png)
_edited.png)
Making Dining Delightful: Designing Barbeque Nation’s App & Website
Barbeque Nation is known for its fun, interactive dining, but its digital experience felt outdated. My goal? Make the online journey as seamless and enjoyable as the in-restaurant experience.
The Challenge
Barbeque Nation is all about great food and an even better dining experience. But when it came to their digital presence, something felt off.
🍖 The app and website were cluttered. Users struggled to book tables, order food, or find offers.
🍖 Inconsistent design & usability issues made the experience frustrating.
🍖 Engagement was low—many customers preferred calling the restaurant instead of using the app.
The Approach: Simplifying & Enhancing the Experience
I started by thinking like a customer. If I were booking a table or ordering from Barbeque Nation, what would I expect? Speed, clarity, and a touch of excitement.
1. A Fresh, Easy-to-Use Design
✅ Simplified navigation—quick access to reservations, menu, offers, and orders.
✅ A modern, clean UI with high-quality food imagery (because food should look as good online as it does in real life!).
✅ Few clicks to book a table—making it as effortless as walking into a restaurant.
2. Creating a More Engaging Ordering & Booking Experience
🍽️ Made online reservations smoother with real-time availability & instant confirmation.
🍽️ Redesigned the menu layout for easy browsing—clear sections, better visuals, and personalized recommendations.
🍽️ Introduced a loyalty program integration, encouraging repeat visits and engagement.
3. Bringing Consistency Across Web & Mobile
📱 Ensured a seamless experience across the website and app.
🎨 Unified the design language, so users felt familiar with both platforms.
⚡ Improved performance, so the app & site loaded faster and felt more responsive.
The Impact:
📈 20% increase in online reservations after the improved booking experience.
📈 35% more online food orders with a clearer, more engaging menu layout.
📉 Fewer drop-offs from the checkout process, leading to higher conversion rates.
😊 Customers found it easier to book tables & order, reducing the need for phone calls.
Barbeque Nation’s dining experience is lively, fun, and effortless—and now, their digital presence reflects that too.
Final Thoughts: Designing for Flavor & Fun
This project wasn’t just about fixing UI problems—it was about bringing the joy of dining online. By making things simpler, faster, and more engaging, we helped more people experience great food with zero frustration.
Want to discuss how I can do the same for your product? Let’s chat! 🍽️✨